Exclusive Interview: Renata Banyar Outlines Betsoft Gaming’s Vision for 2023
Renata Banyar, Betsoft Gaming’s CMO, shares insight into the company’s direction for 2023.
Celebrating 17 Years: The Secret Behind Betsoft’s Continuous Success
Betsoft Gaming marks its 17th year in the iGaming industry in 2023, a journey shaped by creativity and a love for innovation. Renata Banyar, Betsoft’s Chief Marketing Officer, credits the company’s longevity to a culture where open communication and trust drive every aspect of the workflow. This collaborative spirit fosters ingenuity and ensures a seamless exchange of ideas across departments.
As the online casino sector has evolved dramatically over the years, Betsoft has remained at the forefront by adapting to new technologies and shifting market trends. The brand is recognized for venturing into both emerging markets and strengthening its foothold in established regions. Delivering high-quality gaming content is at the heart of Betsoft’s approach, with a focus on creating engaging, imaginative slots that foster player loyalty.
Betsoft’s reputation also stems from its consistent industry recognition. Recent accolades include being named Starlet RNG Casino Supplier of the Year for 2022, the success of “Wilds of Fortune™” as Starlet Game of the Year, and further distinctions for titles such as “Alkemor’s Elements™” and “Gemini Joker™.”
What’s in Betsoft’s 2023 Release Pipeline?
Betsoft is rolling out a robust 2023 schedule of new slot releases, each packed with innovative mechanics and features. The Q1 lineup began with “Bounding Luck™,” which introduced fresh multiplicative multipliers for frequent and large wins, set against an appealing theme and soundtrack.
Building on player feedback, Betsoft continues to rethink jackpot mechanics for smoother, more engaging play. This direction was showcased in themed releases like the Halloween-inspired “Rags to Witches™” and “Sleighin’ It™” for the holiday season. February brought “Hearts Desire™,” a beautifully designed progressive slot with broad appeal and significant win potential.
By tying slot themes to internationally recognized events, Betsoft helps casino operators deliver attention-grabbing campaigns with lasting player interest. The introduction of new bonus features—such as the Hold & Win mechanic in “Golden Dragon Inferno™” and the inventive Directional Wilds in “Expansion™”—signals Betsoft’s commitment to pushing boundaries. Fans can also anticipate the March debut of “Mr. Vegas 2 – Big Money Tower™,” a feature-rich sequel to the 2012 original, adding further excitement to the year’s roadmap.
Innovative Player Engagement Tools Enhance the Betsoft Experience
Last year, Betsoft introduced two player engagement tools designed to set its slots and network promotions apart: “Take the Prize™” and “Tournament™.” These tools aim to deliver fresh, interactive experiences by introducing real-time tournaments, leaderboards, and prize wheels, giving players more ways to win and stay connected to Betsoft’s games.
Personalized promotions powered by these tools foster deeper emotional and financial ties between players and the brand. Extended play sessions, increased wagers, and the ability to tailor rewards create an environment where both operators and users benefit. The company is not stopping there—development continues on new engagement features that promise to make gameplay even more dynamic and immersive.
Major Network Promotions and 2023’s “Cash Race” Event
Betsoft’s network promotions in 2022 generated remarkable results, increasing bets by over 25% and boosting player participation by more than 30% during the first campaign. A subsequent promotion saw even greater engagement, with participation and wagered bets jumping by 50% and 60% respectively.
The “Take the Prize™” feature is central to these promotions, offering players random cash prizes and instant rewards thanks to real-time notifications and an inventive interface. The “Tournament™” tool enables users to monitor their progress and standings live, adding a competitive element that further enhances engagement.
One of the standout promotions for 2023 is the “Cash Race,” a 12-day network event running from February 23 to March 6, with over €80,000 in cash prizes up for grabs. This event combines both “Take the Prize™” and “Tournament™” across 49 award-winning slots, giving players multiple chances to win.
The “Cash Race” Network Promotion offers players the thrill of daily challenges and real-time rewards.
| Event Details | Description |
|---|---|
| Promotion Dates | 10:00am, February 23 – 10:00am, March 6, 2023 |
| Prize Pool | Over €80,000 in cash prizes |
| Tournament Rewards | €50,000 cash distributed across 200 prizes |
| Take the Prize™ Rewards | Over €30,000 awarded via more than 1,100 prizes |
| Participating Games | 49 Betsoft slots |
| Key Features | Both engagement tools run concurrently on the same games |
| Market Exclusions | Italy, Sweden, and Denmark |
Looking Ahead: What Betsoft Has In Store for Players
Following the “Cash Race” event, Betsoft is turning its attention toward ongoing innovation, continuing to develop groundbreaking slot features and narratives. According to Banyar, the company strives to enhance personalization within its games, creating unique experiences tailored to each player.
Exciting releases are planned for the coming months, with new themes and mechanics engineered to maximize both entertainment and win potential. Betsoft is also advancing its Mini Games platform, expected to positively impact player acquisition and retention for operators. Social tournaments will also feature prominently in the 2023 calendar, offering more ways for players to participate and win.
Strategic Market Focus: Growth and Adaptation Across Europe
Betsoft remains committed to thriving in regulated markets, with a strong presence in Belgium, Holland, Italy, Spain, Sweden, and Romania. The brand’s expansion strategy is driven by awarding new partnerships and extending collaborations across Europe. Stricter regulations in Belgium and Holland have contributed to a better player experience, and Betsoft was among the pioneering providers licensed in both countries.
Italian and Spanish markets continue to represent growth opportunities as Betsoft maintains a reputable footprint in these regions. The company regularly delivers certified, localized releases designed to appeal to a global audience. Recent and upcoming game launches such as “Alkemor’s Elements™,” “Captain’s Quest Treasure Island™,” “Golden Dragon Inferno™” with the Hold & Win mechanic, and “Woodlanders™” demonstrate Betsoft’s adaptability and international strategy.
Emerging Trends: Personalization and Player-Inclusive Gameplay
The online gaming landscape is shifting rapidly, with player expectations and engagement tools driving development. Banyar identifies increased demand for customized slot features and greater player involvement as major industry trends for 2023.
Notable recent releases, including “Wilds of Fortune™”—which places the player at the center of the action and has been lauded by the community—and “Golden Dragon Inferno™” featuring the innovative Hold & Win Bonus, underscore Betsoft’s commitment to providing direct, immersive experiences. The company’s philosophy centers on maintaining high standards of quality while fulfilling the desire for interactive, personalized gaming.
Conclusion: A Year of Innovation and Engagement for Betsoft Gaming
With 17 years of expertise, a dynamic approach to slot mechanics, and a robust roadmap, Betsoft Gaming maintains its place as an industry frontrunner. From ambitious network promotions to next-generation slot features and global market expansion, Betsoft’s vision for 2023 is set to deliver unforgettable gaming moments and pioneering player experiences.
