Luke Littler has transformed from a teenage sensation into a global phenomenon in just two years, shocking the darts world. At 18, Littler has accumulated prize money that most darts players only dream of having in the bank in a lifetime. This comprehensive breakdown covers Luke Littler's net worth in 2025, his tournament earnings, sponsorship deals, and why experts believe he could become the sport's first £100 million earner.
Last updated: December 2025. Luke Littler continues competing in PDC events, with prize money and rankings subject to change based on tournament results.
Quick Facts: Luke Littler 2025
| Category | Details |
| Full Name | Luke Littler |
| Date of Birth | 21 January 2007 |
| Age | 18 years old |
| Nickname | The Nuke |
| Nationality | English |
| Net Worth | £2 million £6 million |
| Career Prize Money | £2+ million |
| PDC Ranking | World No. 1 |
| Major Titles | 9 PDC majors |
Luke Littler's Estimated Net Worth in 2025
Industry estimates place Luke Littler's net worth between £2 million and £6 million as of late 2025. This figure encompasses tournament winnings, lucrative sponsorship contracts, merchandise sales, and exhibition fees. By the middle of 2025, Littler had broken through the £2 million barrier in prize money alone, making him one of the youngest millionaires in professional darts history.
Sports finance expert Dr Rob Wilson projects that Littler could earn £100 million over the next decade if he maintains his current trajectory. This projection accounts for a rising prize pot, expanding sponsorship opportunities, and the so called "Littler effect" that has driven unprecedented interest in the sport.
Prize Money Breakdown: Major Tournament Earnings
Luke Littler's prize money from major tournaments represents the foundation of his wealth. The darts player has consistently reached finals and claimed titles across the PDC tour since his debut at Alexandra Palace.
2025 Major Tournament Winnings
| Tournament | Result | Prize Money |
| PDC World Championship | Winner | £500,000 |
| World Matchplay | Winner | £200,000 |
| UK Open | Winner | £110,000 |
| World Grand Prix | Winner | £120,000 |
| Grand Slam of Darts | Winner | £150,000 |
| Premier League | Runner-up | £125,000 |
| Players Championship Finals | Winner | £120,000 |
2024 Major Tournament Earnings
| Tournament | Result | Prize Money |
| PDC World Championship | Runner-up | £200,000 |
| Premier League | Winner | £275,000 |
| Grand Slam of Darts | Winner | £150,000 |
| World Series Finals | Winner | Various |
| Bahrain Darts Masters | Winner | £27,051 |
The teen sensation earned approximately £1.3 million in prize money during his debut professional season in 2024. His 2025 campaign has already surpassed that figure, with his World Championship triumph alone delivering a £500,000 cash payday.
Career Earnings Timeline
Luke Littler's rise from amateur player to world champion happened at unprecedented speed. Before 2024, his total career earnings stood at just £3,386 from amateur competitions. The transformation since then has been remarkable.
| Period | Cumulative Prize Money |
| Pre 2024 (Amateur) | £3,386 |
| End of 2024 | £1.3 million+ |
| Mid 2025 | £2 million+ |
| November 2025 | £2.5 million+ |
The PDC Order of Merit, which calculates rankings based on prize money earned over a 24 month period, currently shows Littler with approximately £1.97 million in ranking prize money. When non ranking event winnings are included, his total career earnings climb significantly higher.
Sponsorship Deals and Endorsements
Beyond tournament prize money, Luke Littler has secured sponsorship deals that potentially match or exceed his on stage earnings. His youth, charisma, and mainstream appeal have attracted brands well outside the traditional darts sponsorship pool.
Confirmed Sponsors and Partners
- Target Darts: Equipment manufacturer (Major deal)
- Xbox: Gaming (Significant)
- BoohooMAN: Fashion (Six figures annually)
- KP Snacks: Food & beverage (Six figures)
- McDonald's: Fast food (Undisclosed)
- Falken Tyres: Automotive (Undisclosed)
- BEST Cereal: Food (Brand ambassador)
Marketing experts have compared the prodigy 's crossover appeal to David Beckham, suggesting his commercial reach extends far beyond the typical darts player demographic. The teenager became the face of the sport almost overnight after his 2024 World Championship final appearance.
Exhibition Match Fees
Exhibition matches provide another substantial income stream for top darts players. Luke Littler reportedly commands fees of up to £25,000 per night for exhibition appearances. Despite his demanding tournament schedule, estimates suggest he completed between 10 15 exhibitions during 2025.
This circuit, while less glamorous than televised majors, represents vital income for many professionals. For Littler, exhibitions add potentially £150,000 £375,000 annually to his earnings.
Merchandise and Business Ventures
Luke Littler's business acumen extends beyond throwing darts. His branded merchandise, including signature darts manufactured by Target, sells worldwide. The iconic purple and yellow playing attire has become instantly recognisable among fans.
In 2024, Littler filed an application to trademark his name with the Intellectual Property Office, protecting his commercial interests. More significantly, in 2025 he founded D16 Property Group Ltd, a property investment company established before his 19th birthday.
Additional revenue streams include media appearances, TV show guest spots, podcast interviews, and social media partnerships. With millions of followers across Instagram, Twitter, and TikTok, his digital presence enhances his attractiveness to sponsors.
Historical Context: Youngest World Champion
Luke Littler's 2025 World Championship victory at Alexandra Palace made history. At 17 years and 347 days old, he became the youngest world champion in darts history, defeating three time champion Michael van Gerwen 7 3 in the final.
For context, the previous record holder Jelle Klaasen won the 2006 BDO World Championship at age 21. Luke Humphries, who Littler faced in his first final as a 16 year old, remains his most frequent opponent with 25 meetings between the two players.
Lifestyle and Spending
Despite his newfound wealth, Littler has maintained a relatively grounded lifestyle. Known for eating sweets and playing Nintendo Switch before matches, he moved to a £6,000 per month five bedroom mansion in Cheshire, which he shares with his family. Intense media interest also followed his relationship with Eloise Milburn, who was identified as his new girlfriend during his initial rise to fame.
In June 2025, Littler received an MBE (Member of the Order of the British Empire) in the Birthday Honours for services to darts, adding royal recognition to his growing list of achievements.
Future Earnings Potential
Analysts project Luke Littler's financial future in extraordinary terms. If he maintains his dominance, career prize money alone could reach £20 million over the next decade. Combined with sponsorships, documentaries, merchandise, and other revenue streams, total career earnings could approach £100 million.
The PDC continues expanding prize pools, with the 2025/26 World Championship offering £1m to the winner. As the youngest player to achieve world number one ranking in PDC history, Littler has years of peak performance ahead.
Frequently Asked Questions
What is Luke Littler's net worth in 2025?
Estimates range from £2 million to £6 million, accounting for prize money, sponsorships, and commercial ventures.
How much prize money has Luke Littler earned?
Over £2 million in career prize money as of November 2025.
What was Luke Littler's biggest single payday?
£500,000 for winning the 2025 PDC World Championship.
Who sponsors Luke Littler?
Target Darts, Xbox, BoohooMAN, KP Snacks, McDonald's, and Falken Tyres among others.
How old was Luke Littler when he won the World Championship?
17 years and 347 days old, making him the youngest world champion in darts history.
What is Luke Littler's PDC ranking?
World number one as of late 2025.
Does Luke Littler have business interests outside darts?
Yes, he founded D16 Property Group Ltd in 2025 and has trademarked his name for merchandise.
