Celebrating National Margarita Day: America’s Margarita Preferences Unveiled
National Margarita Day is fast approaching on February 22, and it’s the perfect excuse for cocktail enthusiasts to indulge in their favorite tequila-based beverages. This year, to mark the occasion, an analysis using Google Trends was conducted to identify which margarita styles are most adored across the United States. The findings offer a fascinating look at regional tastes and trending margarita recipes, so get ready to discover what America is sipping this year!
Nationwide Insights: Margaria Trends That Shape the States
Data highlights indicate a clear hierarchy among margarita lovers nationwide. Here are the standout observations from the recent search analysis:
- The “skinny margarita” stands out as the nation’s favorite, being the most searched margarita recipe in 16 states.
- The time-honored classic margarita is a close second, followed by the spicy margarita, which holds the third position in popularity.
- Innovative choices like the Texas margarita and matcha margarita have captured attention for their unique twists.
Top Margarita Varieties in America: What Are People Searching For?
The love for margaritas is strong, but preferences vary across the country. The following breakdown showcases which margarita types dominate Google searches in different regions.
Skinny Margarita: The Nation’s Reigning Favorite
Skinny margaritas top the chart as America’s preferred margarita, leading in 16 different states. Google Trends indicates a sharp increase in searches for skinny margaritas correlated with major holidays like Cinco de Mayo—where interest reached new peaks. These lighter cocktails also saw a notable 122% surge in popularity following Dry January, especially as February began. Whether during holiday parties or as a year-round favorite, it’s clear that Americans enjoy this lower-calorie alternative.
The Classic Margarita: Consistent Runner-Up
For many cocktail lovers, nothing beats the original. The classic margarita, with its blend of tequila, lime, and triple sec, is the most sought-after drink in 10 states. This recipe consistently experiences spikes in searches during major celebrations such as Cinco de Mayo and Labor Day. The reliable, timeless nature of the classic margarita cements its popularity as a staple for any occasion.
Spicy Margarita: Adding Some Heat
Appealing to those craving a kick, the spicy margarita claims the top spot in four states: Alabama, California, Washington D.C., and Wyoming. This variety, often infused with fresh jalapeño, appeals to adventurous drinkers who prefer a bold, hot twist on the traditional recipe. Perfect for adding excitement to a gathering, the spicy margarita is on the rise in popularity.
Seasonal and Non-Alcoholic Contenders: White Christmas and Virgin Margaritas
Celebrating the holidays or simply seeking a non-alcoholic option, Americans have distinct favorites here as well. In Georgia, Maryland, and Virginia, the White Christmas margarita—featuring coconut milk, cream of coconut, and festive garnishes—hits the spot. Meanwhile, residents of Iowa, Kansas, and Utah embrace the virgin margarita, enjoying all the flavor without the booze.
Other Crowd-Pleasers: Festive and Fruity Margaritas
Several other margarita styles earn a place in the hearts of Americans:
- Mistletoe Margarita: Infused with cranberry juice, citrus, and orange liqueur, this festive drink is particularly popular in Washington.
- Pomegranate Margarita: Bringing a tart, juicy twist to the cocktail, this version leads in Arizona.
- Frozen Margarita: A chilled favorite for Vermont drinkers who prefer their margarita smooth and icy.
Creative Variations: Texas and Matcha Margaritas Make Their Mark
Looking beyond the standard recipes, some states have gravitated toward innovative margarita spins:
- Texas Margarita: Interestingly, Oregon stands out as the state most enamored with the Texas margarita, which features a splash of fresh orange juice for extra brightness. Google Trends shows a dramatic increase (over 5,000%) in searches for this cocktail, with Oregonians happy to claim it for themselves.
- Matcha Margarita: New York has taken a shine to the matcha margarita, blending tequila, triple sec, agave, lime, and matcha powder. This drink combines earthy and citrusy notes and has proven a hit, reflected in “breakout” Google search increases. New Yorkers see it as an adventurous, all-occasion cocktail.
Conclusion: Explore the Margarita Spectrum This National Margarita Day
There’s no shortage of options for cocktail fans to try this National Margarita Day. Whether your taste runs classic, spicy, tropical, or a little unconventional, America’s diverse margarita map is sure to inspire your next mixology adventure.
How the Data Was Collected
In February 2025, Google Trends was analyzed to determine the most-searched-for margarita types in each U.S. state. This approach reveals current public interest and geographic preferences for different margarita varieties.
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