As millions across the country gear up for Super Bowl LIX, one beverage is sure to unite fans from coast to coast: beer. With the anticipation of the Eagles facing off against the Chiefs, beer emerges as the undisputed favorite among NFL supporters. Recent research reveals that a remarkable 81% of fans plan to enjoy a brew during the game, but what varieties are filling coolers in each state?
How We Discovered America’s Top Game Day Beers
To uncover national beer preferences, a comprehensive survey was conducted among 4,000 NFL enthusiasts representing regions across the United States. The study explored favorite beer brands, drinking patterns, and how fan behavior shifts based on their team’s performance in the Super Bowl.
Super Bowl Beer Trends: Key Takeaways
Analysis from the survey highlights the following national trends:
– Bud Light leads as the most popular Super Bowl beer, topping the charts in 13 states.
– Corona Extra holds the second position, reigning in 9 states.
– Modelo follows in third, favored in 6 states.
– On average, NFL fans anticipate drinking 4 beers on Super Bowl Sunday.
– The average fan expects to spend about $63 on alcohol during the big game.
– The likelihood of drinking increases by 75% when a fan’s team secures a win compared to a loss.
State-by-State: America’s Favorite Super Bowl Beers
Map: America’s top Super Bowl beer brands by state.
As Super Bowl parties become a staple—36% of respondents say they’ll be hosting this year—the demand for beer is set to soar. Here’s how preferences break down:
– Bud Light is the top pick in states such as Kansas, Louisiana, Texas, and Missouri, its place of origin. Bud Light’s broad appeal cements it as the country’s game day staple across more than a dozen states.
– Corona Extra claims victory in states like Delaware, Oregon, and Washington. Six states—including California, Michigan, Nevada, and Tennessee—are raising glasses of Modelo, crowning it the third-most popular brand.
– For those curious about what’s less likely to be found at Super Bowl gatherings, Beck’s trails with just 2.2% of drinkers choosing it, followed by Natural Light at 3.3%, and Busch at 5.2%.
Missouri and Pennsylvania: A Closer Look at Fan Behavior
Missourians, home to the Kansas City Chiefs, are poised to celebrate in style—66% plan to indulge in beer on game day. Interestingly, 31% admit they’ll drink more and be more festive if the Chiefs win, compared to a complete absence of fans saying they’d drink more if their team loses. The average Missourian expects to down around 5 beers during the game.
In Philadelphia Eagles territory, Pennsylvania, 68% anticipate enjoying a beer during the match. Yet, only 21% would ramp up their drinking to celebrate a win, while nearly half say their plans hold steady no matter the outcome. Pennsylvanians also expect to consume an average of 5 beers each.
Super Bowl Drinking Habits: Insights on Gameday Experiences
Across the nation, 81% of NFL fans look forward to having a beer during the Super Bowl. Notably, 72% say they’d consume more if their own team was in play. When it comes to spending, fans anticipate an average outlay of $63 on alcohol, matching their plan to drink about 4 beers throughout the event.
The Super Bowl is also a social occasion—over half (56%) of respondents are hosting gatherings, and nearly a third (30%) are prepared to up the celebrations with more drinks if their team clinches a win.
Conclusion: Beer Remains the MVP of Super Bowl Sunday
No matter if you’re throwing a party, joining friends, or simply relaxing at home, beer remains the beverage of choice for the Super Bowl. As the Chiefs and Eagles face off on February 9th, fans nationwide are united in celebration—one cold, refreshing brew at a time.
Research Methodology
The data presented is based on a survey of 4,000 American NFL fans, who were questioned about their go-to beer brands as well as their Super Bowl drinking habits. Survey results were compiled and analyzed to reflect the most popular choices and behaviors across the United States for Super Bowl Sunday.
